WOO X Product
Features
Watchlist, PnL Sharing, and Trailing Stop/TP-SL — three core trading features designed to give WOO X users a professional edge.
Designed multiple core product features during my tenure at WOO X — a professional trading platform with customisable modules and deep liquidity. Each feature addressed a distinct user need: market monitoring, social trading identity, and risk management on mobile.
Role & responsibilities
Interaction Design
Designed micro-interactions and state transitions for complex trading UI components.
Mobile UX
Specialised in mobile implementations of trading features — Trailing Stop and TP/SL on iOS and Android.
Prototyping
Built high-fidelity interactive prototypes for engineering handoff and stakeholder review.
What we set out to achieve
Watchlist
Enable traders to monitor cryptocurrency price movements and compare assets across multiple customisable lists.
PnL Sharing
Allow users to showcase trading results on social media in a way that resonates with crypto culture.
Risk Management
Implement Trailing Stop and Take Profit / Stop Loss controls with a mobile-first interaction model.
Understanding the landscape
Key Insights
- →Managing a single trading pair across multiple watchlists created complexity — users needed drag-and-drop reordering and quick-add from the market screen.
- →PnL sharing posts that incorporated MEME culture and crypto-native aesthetics generated substantially more social engagement than formal data screenshots.
- →Mobile users needed one-thumb-reachable controls for TP/SL — the desktop layout was too information-dense to port directly.
Key Findings
- Managing a single trading pair across multiple watchlists created complexity — users needed drag-and-drop reordering and quick-add from the market screen.
- PnL sharing posts that incorporated MEME culture and crypto-native aesthetics generated substantially more social engagement than formal data screenshots.
- Mobile users needed one-thumb-reachable controls for TP/SL — the desktop layout was too information-dense to port directly.
Design decisions
Customisable Watchlist
A market-monitoring tool enabling traders to observe cryptocurrency fluctuations and compare assets. Users can establish multiple customised watchlists with rapid modification capabilities.
- Multi-list management: Create, rename, and reorder unlimited watchlists.
- Quick-add: Add any pair to a watchlist directly from the markets screen.
- Cross-list deduplication: Intelligent handling of the same pair across multiple lists.
PnL Sharing
Functionality permitting users to showcase trading results on social media. Incorporated MEME elements closer to crypto culture — generating substantial online engagement.
- Crypto-native aesthetics: MEME-inspired templates that feel native to crypto social media.
- One-tap share: Pre-formatted card with PnL, asset, and timeframe — ready to post.
- Privacy controls: Toggle to show/hide exact position sizes.
Trailing Stop & TP/SL — Mobile
Focused specifically on mobile implementations of Trailing Stop and Take Profit / Stop Loss — the two most complex trading functions to adapt for smaller screens.
- Bottom-sheet interaction: Full controls accessible with one thumb, no scrolling.
- Visual price chart context: TP/SL levels shown directly on a mini price chart.
- Percentage ↔ Price toggle: Switch input mode to match trader preference.
